Brooklyn’s native son Adrian Sandy, better known as Rooftop ReP offers his own brand of inspiration for the big dreamer in all of us. Raised between Crown Heights and Flatbush Brooklyn, neighbourhoods notorious for violence, drugs and economic disparity, ReP navigated its harsh realities from an early age, staying grounded through his family’s roots from the Caribbean country of Trinidad and Tobago.
Recently, ReP linked up with fellow Brooklynite and filmmaker, Kacee Devoe (FOX’s EMPIRE), to deliver the visual for “BLACKNESS“. The Stadium Status artist wanted to stay true to the core of the song by touching on the issues of race, identity and appropriation.
“I’m melinated. I know I’m unique.” ReP declares, embracing his own pride while simultaneously shooting down systematic racism and degradation.
According to CNN, about one-in-three (34%) of Americans say it’s always or sometimes acceptable to wear blackface as part of a Halloween costume. The video explores this reality in an unapologetic way, with a twist at the end that brings the rapper’s lyrics and the director’s storyline together.
Check it out the controversial visual below.
BLACKNESS MUSIC VIDEO CREDITS
Artist: RoofTop ReP
Director: Kacee Devoe
Cinematographer: Snyder Derival
BTS/AC: Devin Douglas
Editors: Kay The Kreator, Dazzell Matthews
Green Screen shot at Blue Parallax Studios
Brianna Reis Ryan
Peter Louis Shaw
Producers: Trace Moxam, Okema Moore
Associate Producer: Rahul Mukerji
Costume Designer: Kimberly Cephas
Hair/Make-up: Tai Gibson Agbasionwe
Crafty: Kasheba Creary
“We would like to pay respect to the Bland, Brown, Garner, King, Martin, Rice, and Till families – and to all the organizations that stand on the front lines fighting the injustices against people of color. We would also like to give Special Thanks to the Black Lives Matter Organization, Howard University, and all uncredited visual artist. Humbly, Thank you.”
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