As the creator of the popular Reggae Aroma mixtape series, founder of the global party Dubwise, and the first person to play leading light Chronixx over the Jamaican airwaves, YAADCORE is one of the most prominent and influential DJs working in reggae today. Born Rory Cha in Mandeville, Jamaica, he’s not only one to watch but one you cyaa miss.
Having cemented his place as an influencer and tastemaker, he’s making his mark as a producer and vocalist with his first original recordings. His solo track, “Ready Now,” debuted via Delicious Vinyl Island and 12 Yaad Records, with the official video in rotation on Complex & REVOLT TV.
We recently held a brief meds with Yaadcore about his musical journey and what influenced his creative transition from selector to emcee.
Blessings. How did you originally get into DJing?
How I got into DJing was being exposed to the sound system culture from my father [a selector with the reggae sound system, Love People International]. One of the DJs on the sound taught me how to mix.
Up! What inspired you to start making your own music?
You know, going into playing straight reggae music, they have a old style or a vintage style where, after they play the record, they would flip the B-side and play the ‘version’ or the riddim of the song and then the selector would toast on that riddim. So going into that element, people always ask me to chant on the riddim or hold a vibes on the riddim, so you know, I was always wanting to be able to execute that as well.
Nice. Your sound is a fresh take on traditional reggae. How would you describe it?
Well, in my music…. now, naturally, it’s about the feeling first and foremost. So any riddim wha me kinda hear weh mi a feel for myself, you know, mi just a guh tune into it lyrical. But yeah, we not limited to only reggae vibes, zeen. Mi just a do music weh mi like personally, yuzimmi? Dancehall, as they say… the hip hop influence is there in the music same way and ting. So, yeah man.
It’s just vibes.
Follow @Yaadcore on all social platforms and Keep an eye and ear out for Riddim Salut, the new mixtape series and traveling party launching in 2019.